Sunoco Extends Multi-Year Agreement with the Northern Allstars

HOPE, IN (March 19, 2026) – Officials of the Northern Allstars Late Model and Modified Dirt Series are proud to announce the extension of a multi-year agreement with Sunoco Race Fuels – reaffirming Sunoco’s role as the Official Fuel of one of the nation’s top regional dirt series.

The renewed agreement continues a successful collaboration built on performance, innovation, and a shared commitment to racers and fans. Sunoco Race Fuels will remain an integral part of the series, providing industry-leading racing fuels that meet the demands of elite competition while supporting teams across the tour.

The Northern Allstars Late Model Dirt Series was formed in 1998 and resurrected in 2023 by National Dirt Late Model Hall of Famer, James Essex, who serves as the owner, series director and announcer for the series.  The series had been idle since running one race in 2012.

The 2026 season for the Northern Allstars will kick off this Saturday, March 21 at the Florence Speedway in Union, Kentucky.  The NALMS Late Model Feature will pay $10,000 to win and $1,000 to start, the Northern Allstars Modified Feature will pay $1,500 to win and $200 to start.  Also, competing will be the Pro Late Models paying $1,200 to win their feature event.

Today, Sunoco Race Fuels has expanded the reach of its racing fuels line around the world to include all types of professional motor sports and other activities where premium race fuels like DXP 116 make the difference. With its unsurpassed innovations and years of experience, it is easy to understand why more and more engine builders, racers, tracks, and sanctioning bodies choose Sunoco Race Fuels over all other racing gasoline combined. As the largest manufacturer of racing gasoline in the world, Sunoco has a 40-year track record of winning performances.

To learn more about DXP 116 visit https://www.sunocoracefuels.com/fuels/fuel/dxp.

The Northern Allstars Series Powered by Sunoco Race Fuels would like to thank the following marketing partners including Allstar Performance, Arizona Sport Shirts, Brad Arthur Heating and Air, C&W Sales, Cain’s Tree Service, Cheap Cars, Coltman Farms Racing, Deatherage Racing Opticians, Delph Communications, Diamond Race Cars, Flag 2 Flag Media, Florence Winwater Company, Generations of Graham, Hellraizer Jacks, Hoosier Racing Tires, Indiana USSSA Fast Pitch Softball, Jason Grimes Construction, Kendall Trucks and Parts, Ky. Clutch, Malvern Bank, Midwest Sheet Metal, PPM Racing Products, Right Auto Parts, Rocket Chassis, Schaefer Trucking, Slicker Graphics, Stakt Products. Sunoco Race Fuels, SuperHeat Solutions, Swift Springs, The Bearded Hobo Brewery and Pub, The Bryan Bowman Family, Todd Steel Buildings, Travis Kern Racing Engines, Wheelman by Dasco, and Yakel Trucking and Hauling.

Those interested in becoming a marketing partner with the 2026 Northern Allstars Late Model and Modified Series can email series owner, director, and announcer James Essex at [email protected] for more information.

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